“Necessity is the mother of invention”.  To some this is just may be an old saying, but to GE Engineer Claude Pemberton and Oldsmobile Toronado developer Don Perkins this was the start of Air Lift Company in Lansing, Michigan circa 1949.  Post-war automotive fascination lead to families crisscrossing the country in their cars, usually loaded down with kids and luggage causing the springs of the day to sag badly.  With this in mind, Air Lift Company set out to build a suspension that not only would help support an overloaded vehicle, but to also improve ride quality and safety.  A state of mind that Air Lift still adheres to today.

During the stock car boom of the 50’s and 60’s the versatility of Air Lift air springs was proven to help improve handling and traction in such races as Daytona and Darlington . Air Lift products were used by most of the stock car racing teams for twenty years and the cars sponsored by Air Lift were among some of the toughest competitors on the NASCAR Grand National Circuit.

As pick up trucks and SUV’s started to become a more mainstream mode of transportation, Air Lift evolved into building load support kits to assist with towing and hauling.  No longer was towing your trailer like riding a roller coaster, Air Lift’s revolutionary air springs allowed you to level out your vehicle and tow with safety and confidence.

In the late nineties the Easy Street division of Air Lift was born with a focus on lowered custom vehicles.  Now you could enjoy a lowered look, but have the ability to raise the car on demand to clear obstacles.  At the time full air suspension took the mini-truck world by storm and Air Lift was on the cutting edge with compressor system technology and air springs the market had never before experienced.  As the popularity of full air suspension grew, Air Lift developed air struts finally giving people a viable alternative to coil-overs or lowering springs.

After several successful years the Easy Street name was dropped in favor of Air Lift Performance, a name that reflected the heritage of Air Lift’s racing success.  Along with the name change, the focus slightly changed as well from not only going low, but also improving handling performance.  Countless hours of testing in Air Lift Performance’s state of the art lab coupled with on track testing has lead to an air suspension on par with today’s best coil over brands, but with one huge advantage….. The ability to raise and lower the car with the push of a button.

As a leader in the air suspension market, Air Lift Performance is paving the way with revolutionary air management systems and suspension set-ups that will truly allow you to DRIVE IT, SHOW IT, TRACK IT!



Entering its eleventh season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a race competition schedule and ticket information, visit: www.formuladrift.com.



NUROTAG is an event series platform based on a curated selection of the automotive, streetwear, music, arts, extreme sports,   pop culture and other lifestyles. The events are structured as a contemporary and alternative showroom that brings together the leading purveyors of the Auto Tuning industry, the movers, the shakers and the trendsetters. NUROTAG caters to the needs of its followers that look for a higher level of design and aesthetic; with a strong emphasis on art, music and street culture.

The events are structured to be set up as a pop up contemporary and alternative showroom. Dispelling the myth of the competitive nature between the auto shows of yesteryear, the NUROTAG modern platform provides an ideal mix of resources and entertainment for the meeting ground that converge and represent the subculture of the auto fashion lifestyle.

Focusing towards the auto enthusiasts, the fashionistas, the music enthusiasts, the social media participants, the urban youth who set trends and the ones that are highly engaged with the subculture of cars and streetwear. NUROTAG selects the best cars from the auto fashion lifestyle. Companies, brands and influencers of the industry exhibit their creations and share their vision with the top buyers, decision makers and media. A mix of the creative up-and-comers and self-made tastemakers, over-achievers in the field of auto, media, art, music, fashion and design. Forward thinking individuals who are passionate about the present, the future and past trends in every facet of the industry.

NUROTAG has an international reach with focus on the auto, streetwear, lifestyle industries. Utilizing social media, affiliate partners, local DJ’s, official vendors and the movers, shakers and tastemakers; NUROTAG makes a strong impact through each one of its strengths and sources.

NUROTAG has now opened its doors and has started allowing sponsorship / partnership opportunities to the international and demographical society that follows the NUROTAG lifestyle. NUROTAG creates different opportunities and activities for sponsors; such as print, progressive media, social media exposure, product placement, branding and live audience presence.



Klutch Republik was founded in 2010 after successfully operating Raderwerks.com and Co-founding Dubkorps.com in 2007.  Klutch Republik started life as an enthusiast blog page covering car events, feature cars, and anything auto lifestyle related. From this spawned what’s now their wearables line of clothing and accessories, and then they progressed to being the Premier Source for Klutch Brand Wheels.

Klutch Republik was born from enthusiast and is run by enthusiasts.  There is never a stupid question or a time of the day that they most likely can’t be reached.  They pride themselves on being easily reachable either through email, phone, chat or text 24 hours a day.

They remain a small company and they prefer that you contact them via email or text, but if you need to speak with them they can be reached by phone. Please use any of the methods listed on their site to reach them.  They greatly appreciate their customers and they look forward to meeting as many of them as possible at the next show or meet.



The whole idea behind Simply Clean wasn’t to turn people away because they don’t have WIDE WHEELS or A SLAMMED CAR but to bring everyone together. People love a car as long as it is done “Simple and Clean” these days. We are car guys, and we love all makes and models!

Help Spread The Movement World Wide!

it’s not a competition.